I’m archiving my best Squidu posts here, for future reference. Adapting slightly in view of comments made there.
A recent TED video made me realize just how far we’ve come from the days when search engine results were the same for everybody.
There is not much we can do about it, unfortunately, but it’s still important for us as web professionals to realize: that the web appears to each of us differently. This is true not just for GOogle, but for facebook as well. (well, not for me the latter: because I’m not active enough on facebook for it to have filtered out the stuff I don’t want to see – which is unfortunate actually).
Anyhow: for practical purposes you seriously need to check with scroogle to judge the serps as the average human sees it:
http://www.scroogle.org/cgi-bin/scraper.htm – that is without personalisation and localisation
The serps as you see it is probably showing you squidoo on top much more than the average…
Note that the point here is twofold:
- As users of Google, we should know that our preferences are included in the serps, even if we are NOT logged into our google accounts. For instance, I get very different search results when I’m googling from my iPad (less Dutch results). The issue: when googling from my iPad I’m linked to a different (more internationally oriented) demographic and Google changes the results to fit that.
- As online publishers we should be aware that just because we see our site ranking in the top spot when we are looking for something online, does NOT mean other people even see that site appear. Check scroogle to see what Google is showing the average user.