by Katinka Hesselink on March 5, 2009
I’ve had several online conversations lately with people which have clarified my own position about online marketing. I have long had the policy that I am only putting energy into blogs, social networks, bookmarking services etc. if they have followed links. That is, other than twitter. I prefer blogs that are self hosted, but that’s [...]
by Katinka Hesselink on February 20, 2009
This is the story of a lens that gets most traffic. Today it gets, as you can see, about a hundred visitors a day. That’s enough for a permanent spot in the squidoo top 2000, and with people voting on it regularly it’s enough for a regular spot in the top 100 as well. It [...]
by Katinka Hesselink on February 9, 2009
Linkbait? Linkbait is material that is put online not to make money, but to get links. Then when the links are there, the page in question will just link to whatever commercial content the owner wants to have rank better. Inkserotica and AJ got into a discussion about how little lensrank squidoo help lenses usually [...]
by Katinka Hesselink on January 20, 2009
Potpiegirl wrote recently that she feels all that talk about ‘following your passion’ won’t make you a living online. At least that’s how I understood this post about niches. She should know. I don’t agree with all her advice (her advice on tags is different from mine – though it’s a nuance thing), but on [...]
by Katinka Hesselink on January 19, 2009
My squidoo income is still mainly lensrank. However, I’ve recently come to earn about 20% of my squidoo income off actual sales. Looking at those statistics, I come to two conclusions about what sells: Go really NICHE. I’ve got some low traffic lenses that are very specific where the sales equal those of top traffic [...]
by Katinka Hesselink on January 12, 2009
AJ2008 made this lens in a self professed SEO experiment, and from my later conversation with her (through twitter and e-mail) she asked such good questions that I just had to ask her if I could do this review of her lens about weight loss. She graciously said yes (though I’m sure she’s wondering what [...]
by Katinka Hesselink on November 27, 2008
In his post about the best squidoo lens directories, thefluffanutta gave a few hints about how lenses get shown in his own squidoo directory. He had done a post about how to pick the best primary tag a few months ago, but not until I read this latest post did it finally click for me… [...]
by Katinka Hesselink on November 8, 2008
Generally speaking there are two ways to do squidoo well: Finding key words that are popular, but haven’t been covered by other websites and lenses yet Making excellent lenses on a subject you are really into – even though there may already be a lot of information out there on the topic The first is [...]
by Katinka Hesselink on October 6, 2008
To be a successful lensmaster you have to create various skill sets for yourself. One is, obviously, to create great lenses. The other skill is somewhat illusive: how do you get traffic to those bundles of joy? One way is to call attention to your lenses on squidoo itself. That’s what the forums are for. [...]
by Katinka Hesselink on September 19, 2008
Brenda asked about lensrolling. I have to admit: I’m not one to do a lot of lensrolling myself. I used to lensroll my own lenses to all my other lenses, but I’ve stopped doing that as you could see on my newest lenses. Instead use the featured lenses module to link out to relevant lensographies [...]