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What the new google rel-nofollow policy means for squidoo

by Spiritual Marketing on June 9, 2009

There’s a new rel-nofollow policy out. Where it used to be that pagerank got distributed around all the followed links on a page, now it gets distributed around all the links on the page and what’s on rel-nofollow links just ‘evaporates’ as Matt Cuts puts it in the interview I linked to above. Matt Cuts [...]

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Being a fidgity webmaster

by Spiritual Marketing on April 30, 2009

Some people never sit still. My grandmother for instance, although she’s now in a wheelchair, is constantly moving about. Half out of the wheelchair, standing up to get something, sitting down again, rolling the chair here, rolling it there. That’s actually very healthy of course: she should keep moving about, as long as she doesn’t [...]

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People or search engines? About priorities

by Spiritual Marketing on March 5, 2009

I’ve had several online conversations lately with people which have clarified my own position about online marketing. I have long had the policy that I am only putting energy into blogs, social networks, bookmarking services etc. if they have followed links. That is, other than twitter. I prefer blogs that are self hosted, but that’s [...]

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A story of a successful lens

by Spiritual Marketing on February 20, 2009

This is the story of a lens that gets most traffic. Today it gets, as you can see, about a hundred visitors a day. That’s enough for a permanent spot in the squidoo top 2000, and with people voting on it regularly it’s enough for a regular spot in the top 100 as well. It [...]

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Squidoo help lenses as linkbait

by Spiritual Marketing on February 9, 2009

Linkbait? Linkbait is material that is put online not to make money, but to get links. Then when the links are there, the page in question will just link to whatever commercial content the owner wants to have rank better. Inkserotica and AJ got into a discussion about how little lensrank squidoo help lenses usually [...]

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Passion or Making money?

by Spiritual Marketing on January 20, 2009

Potpiegirl wrote recently that she feels all that talk about ‘following your passion’ won’t make you a living online. At least that’s how I understood this post about niches. She should know. I don’t agree with all her advice (her advice on tags is different from mine – though it’s a nuance thing), but on [...]

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So, what sells?

by Spiritual Marketing on January 19, 2009

My squidoo income is still mainly lensrank. However, I’ve recently come to earn about 20% of my squidoo income off actual sales. Looking at those statistics, I come to two conclusions about what sells: Go really NICHE. I’ve got some low traffic lenses that are very specific where the sales equal those of top traffic [...]

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SEO review – weight loss lens pulled apart

by Spiritual Marketing on January 12, 2009

AJ2008 made this lens in a self professed SEO experiment, and from my later conversation with her (through twitter and e-mail) she asked such good questions that I just had to ask her if I could do this review of her lens about weight loss. She graciously said yes (though I’m sure she’s wondering what [...]

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Pick your primary tag – get into the squidoo directory…

by Spiritual Marketing on November 27, 2008

In his post about the best squidoo lens directories, thefluffanutta gave a few hints about how lenses get shown in his own squidoo directory. He had done a post about how to pick the best primary tag a few months ago, but not until I read this latest post did it finally click for me… [...]

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SEO: low hanging fruit or going for your passion

by Spiritual Marketing on November 8, 2008

Generally speaking there are two ways to do squidoo well: Finding key words that are popular, but haven’t been covered by other websites and lenses yet Making excellent lenses on a subject you are really into – even though there may already be a lot of information out there on the topic The first is [...]

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