by Katinka Hesselink on June 17, 2011
This is a post that AJ wrote on Squidu. I thought it well worth sharing with you all. So many times I see answers to questions about how to get traffic that tell people to go and comment on other people’s lenses. Yes, DO participate in the community. Yes, go visit and comment but at [...]
by Katinka Hesselink on June 14, 2011
Since loading time affects (to a very small extent) how Google ranks pages and sites, it is in all of our best interests to have fast lenses. One way of speeding up lenses is to not set modules like the twitter-search module to look for new content every hour. Set it to every day. That [...]
by Katinka Hesselink on June 8, 2011
The lens doesn’t rank, but the squidu thread does. Let’s see how the blogpost does, shall we? It’s an often asked question: why did my lens / blog / hub suddenly lose traffic? I wrote a lens to answer that question: Why did I suddenly lose google traffic? The short answer? Probably nothing to do [...]
by Katinka Hesselink on October 27, 2010
I’ve been watching Google for years, but this month things are different. They’re simply weird. Some of these changes are probably not new – merely new to the Dutch serps – but since they change the game of online promotion and Search Engine Optimization, I think they should be highlighted here. Two results per domain? [...]
by Katinka Hesselink on February 19, 2010
This blog was originally made on WordPress, using the Thematic Theme. Thematic comes with 13 widget ready areas (most of which you’ll never use), is coded well for SEO and flexibility of design etc. All that is why I started using it about two years ago, and yet I’m leaving it behind… Thematic is a [...]
by Katinka Hesselink on September 24, 2009
That’s right, I just got my squidoo lenses about 5% more traffic within a week. The result was great at first, then traffic went back to previous levels and now it’s beyond the growth I saw at first. I think it’s fair to say it worked: How? By optimizing my tags. I find that this [...]
by Katinka Hesselink on June 9, 2009
There’s a new rel-nofollow policy out. Where it used to be that pagerank got distributed around all the followed links on a page, now it gets distributed around all the links on the page and what’s on rel-nofollow links just ‘evaporates’ as Matt Cuts puts it in the interview I linked to above. Matt Cuts [...]
by Katinka Hesselink on May 14, 2009
Evelyn Saenz, one of my all time favorite lensmasters – because she makes just excellent lenses – is not really into SEO. I think she’s only just catching on (sorry Evelyn). Which makes her question relevant for a lot of people of course (what would a blogger do without newby questions?) She’s just discovered the [...]
by Katinka Hesselink on April 30, 2009
Some people never sit still. My grandmother for instance, although she’s now in a wheelchair, is constantly moving about. Half out of the wheelchair, standing up to get something, sitting down again, rolling the chair here, rolling it there. That’s actually very healthy of course: she should keep moving about, as long as she doesn’t [...]
by Katinka Hesselink on March 5, 2009
I’ve had several online conversations lately with people which have clarified my own position about online marketing. I have long had the policy that I am only putting energy into blogs, social networks, bookmarking services etc. if they have followed links. That is, other than twitter. I prefer blogs that are self hosted, but that’s [...]