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search engine optimization

Why did I suddenly lose google traffic?

by Katinka Hesselink on June 8, 2011

The lens doesn’t rank, but the squidu thread does. Let’s see how the blogpost does, shall we? It’s an often asked question: why did my lens / blog / hub suddenly lose traffic? I wrote a lens to answer that question: Why did I suddenly lose google traffic? The short answer? Probably nothing to do [...]

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Does SEO Silo Structuring your sites work?

by Katinka Hesselink on February 15, 2011

Dinesh (aka Jhangora) asked this question on one of my lenses: “I noticed that successful lensmasters like you and Tipi interlink their lenses a lot. I read online that this type of silo structure does not work. Does it work?” I had to look ‘silo structure’ up. It’s a term like link-wheel: meant to help [...]

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When you are trying to make a living online, one of the things we hear a lot of are LINKS. Links are hugely important to getting pages to rank in Google and Bing. However, they’re the hardest thing to get right. I see people worrying about links a lot in the forums and get questions [...]

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Misinformation about SEO always ticks me off. It’s usually simply old information being recycled because the people involved don’t keep up with the SEO blogs. In her latest post, AJ said: The link back from the Tiger Clipart lens to the Year of the Tiger lens has been changed to “no follow”. The reason she [...]

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Thematic or Thesis – choosing a WordPress Theme

by Katinka Hesselink on February 19, 2010

This blog was originally made on WordPress, using the Thematic Theme. Thematic comes with 13 widget ready areas (most of which you’ll never use), is coded well for SEO and flexibility of design etc. All that is why I started using it about two years ago, and yet I’m leaving it behind… Thematic is a [...]

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Online marketing and SEO with spiritual integrity

by Katinka Hesselink on October 26, 2009

Marketing gets a bad rap these days. So does SEO. Marketing gets a bad reputation because it tries to sell what’s not worth buying, not to mention lying to us. SEO gets pulled down by the many people who use techniques meant to deceave the search engines about sites and pages. In both cases it’s [...]

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SEO: low hanging fruit or going for your passion

by Katinka Hesselink on November 8, 2008

Generally speaking there are two ways to do squidoo well: Finding key words that are popular, but haven’t been covered by other websites and lenses yet Making excellent lenses on a subject you are really into – even though there may already be a lot of information out there on the topic The first is [...]