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Search Engine Marketing Basics – 5 SEO Techniques

by Katinka Hesselink on October 23, 2009

There is a lot of misguided information about Search Engine optimization out there. Lately I have found myself summarizing the bare essentials several times. So here they are. It boils down to five steps:

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Launch of Marketing Spiritual

by Katinka Hesselink on October 22, 2009

As I was preparing the launch of my new blog, which I’ve started because I needed a home for my ebook, I came across this post, written Oct. 2008. How happy I was to have 3000 visitors in that week In contrast, this week I had over 15000 visitors to my squidoo lenses. That’s five [...]

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People or search engines? About priorities

by Katinka Hesselink on March 5, 2009

I’ve had several online conversations lately with people which have clarified my own position about online marketing. I have long had the policy that I am only putting energy into blogs, social networks, bookmarking services etc. if they have followed links. That is, other than twitter. I prefer blogs that are self hosted, but that’s [...]

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Online promotion: directories, blogs, forums?

by Katinka Hesselink on October 6, 2008

To be a successful lensmaster you have to create various skill sets for yourself. One is, obviously, to create great lenses. The other skill is somewhat illusive: how do you get traffic to those bundles of joy? One way is to call attention to your lenses on squidoo itself. That’s what the forums are for. [...]