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Do you recommend article marketing for SEO? vs Matt Cuts

by Katinka Hesselink on July 18, 2011

First watch this video by Matt Cutts from Google: Do you recommend article marketing as an SEO strategy? Since I’ve been advising people to do article marketing for ages now, I think I should explain. Matt Cutts says you should NOT do article marketing. I say you should. The difference is due to a difference [...]

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Show your face on WordPress blogs: sign on for Gravatar

by Katinka Hesselink on July 1, 2011

Most of the people who comment on here have done this, but a few haven’t, so I thought I’d remind people: If you want your avatar to show up on wordpress blogs, nine times out of ten what you need is a gravatar account. It connnects your email address (hidden from viewers) with an avatar [...]

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I’m writing this ahead of time, so by the time you all read this, it’s probably no longer accurate – especially given that I’ve become more active here over the past weeks. Anyhow – as I write this (June 6th 2011) this blog has 113 subscribers according to Google’s Feedburner stats. That’s great – especially [...]

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Email signatures: be proud of your online work, show it!

by Katinka Hesselink on June 13, 2011

Communicating through email with a few lensmasters recently I notice one common pattern: they do NOT mention their squidoo profile, or blog, or any of that in their email signature. I don’t know about you, but to me that’s confusing. Who is it I’m talking to here? The obvious solution is this: decide what your [...]

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Darcy wrote on my latest blogpost that I attributed 50% of my success to Squidoo. I was like: no, I don’t. I attribute about 10% of my success to Squidoo. 90% of my success is me. I’m serious: if it wasn’t Squidoo, it would be something else. Sure, I make about 50% of my online income [...]

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Social bookmarking 2011: do you still use it? Does it work?

by Katinka Hesselink on January 21, 2011

I was at a Dutch affiliate network conference yesterday, where one of the meetings was about social bookmarking. There are tools to help you know, make it easier, faster, without spamming the network. However, I wonder : do they work at all? So here’s three questions for you all: Do you do social bookmarking? If [...]

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How much is a squidoo lens worth?

by Katinka Hesselink on July 26, 2010

A long time lensmaster asked: how do you value a squidoo lens? It turns out that TheFluffanutta has made a lens valuing tool that at least has the right factors in there. Here is what it says about  my top lens: http://www.squidoo.com/spirituality-quotes Estimated value of ‘spirituality-quotes’ Current Lensrank: #104 Average Lensrank: #85 Worth $160.62 over [...]

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Reciprocal linking devils…

by Katinka Hesselink on January 10, 2010

One of the spooks new online publishers get thrown at them a lot is the reciprocal linking scheme devil. Let’s start with what google says about it: Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards [...]

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Advantages and disadvantages of having several squidoo accounts

by Katinka Hesselink on January 4, 2010

I’ve recently set up a second squidoo account and in this post I’ll share the advantages and disadvantages. But why would you want a second squidoo account in the first place? I found that managing 300 lenses in one account became an administrative problem. Even using labels on the dashboard, it was just getting hard [...]

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Online marketing and SEO with spiritual integrity

by Katinka Hesselink on October 26, 2009

Marketing gets a bad rap these days. So does SEO. Marketing gets a bad reputation because it tries to sell what’s not worth buying, not to mention lying to us. SEO gets pulled down by the many people who use techniques meant to deceave the search engines about sites and pages. In both cases it’s [...]

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