Online marketing with spiritual integrity
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One of the spooks new online publishers get thrown at them a lot is the reciprocal linking scheme devil. Let’s start with what google says about it:
Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your [...]
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Marketing gets a bad rap these days. So does SEO. Marketing gets a bad reputation because it tries to sell what’s not worth buying, not to mention lying to us. SEO gets pulled down by the many people who use techniques meant to deceave the search engines about sites and pages. In both cases it’s [...]
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There is a lot of misguided information about Search Engine optimization out there. Lately I have found myself summarizing the bare essentials several times. So here they are. It boils down to five steps:
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As I was preparing the launch of my new blog, which I’ve started because I needed a home for my ebook, I came across this post, written Oct. 2008. How happy I was to have 3000 visitors in that week In contrast, this week I had over 15000 visitors to my squidoo lenses. [...]
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I’ve had several online conversations lately with people which have clarified my own position about online marketing. I have long had the policy that I am only putting energy into blogs, social networks, bookmarking services etc. if they have followed links. That is, other than twitter. I prefer blogs that are self hosted, but that’s [...]
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