Online marketing with spiritual integrity
Loads of people relied on lensroll as a quick and easy way to give their own lenses links from their own lenses. In fact – some people absolutely abused the feature. With lensroll gone very soon (some time today), it’s time to replace those links. Not, as HQ suggests by using the related lenses feature. [...]
{ 3 comments }
Dinesh (aka Jhangora) asked this question on one of my lenses: “I noticed that successful lensmasters like you and Tipi interlink their lenses a lot. I read online that this type of silo structure does not work. Does it work?” I had to look ‘silo structure’ up. It’s a term like link-wheel: meant to help [...]
{ 3 comments }
A little less than a year ago I wrote a post about the advantages and disadvantages of having several squidoo accounts. This weekend Brenda asked: Katinka, how are you feeling about your second account now? I (we) would love to know…either here or perhaps in a new post. She has a point: a lot has [...]
{ 2 comments }
When you are trying to make a living online, one of the things we hear a lot of are LINKS. Links are hugely important to getting pages to rank in Google and Bing. However, they’re the hardest thing to get right. I see people worrying about links a lot in the forums and get questions [...]
{ 11 comments }
AKA: how to avoid getting banned by google adsense. Short answer: you should get an adsense account when the online properties you are going to be using it on have at least 100 visitors a day among them. I know this blogpost will likely not be read by those it needs to reach: newby online [...]
{ 2 comments }
Marketing gets a bad rap these days. So does SEO. Marketing gets a bad reputation because it tries to sell what’s not worth buying, not to mention lying to us. SEO gets pulled down by the many people who use techniques meant to deceave the search engines about sites and pages. In both cases it’s [...]
{ 0 comments }
I’ve had several online conversations lately with people which have clarified my own position about online marketing. I have long had the policy that I am only putting energy into blogs, social networks, bookmarking services etc. if they have followed links. That is, other than twitter. I prefer blogs that are self hosted, but that’s [...]
{ 6 comments }
Linkbait? Linkbait is material that is put online not to make money, but to get links. Then when the links are there, the page in question will just link to whatever commercial content the owner wants to have rank better. Inkserotica and AJ got into a discussion about how little lensrank squidoo help lenses usually [...]
{ 5 comments }
I’d like to illustrate the power of links, and the power of google, a bit today. I got a few links recently – on one lens this one link from an outside blog had the effect of: One visitor from that blog – most likely the owner checking whether the link worked 10 visitors from [...]