Google has been making life harder for those of us who make a living online. With sites closing left and right – because Google stopped giving them traffic – authors are getting a big paranoid about what linking practices are ‘allowed’ and/or considered ‘spammy’.
I can’t really blame people: common sense just isn’t enough anymore. However, some things floating around the online forums are just plain nonsensical.
So here are some questions I have been asked recently, and my answers. Continue reading Linking myths – post Panda and Penguin
Dinesh (aka Jhangora) asked this question on one of my lenses:
“I noticed that successful lensmasters like you and Tipi interlink their lenses a lot. I read online that this type of silo structure does not work. Does it work?”
I had to look... Read More
When you are trying to make a living online, one of the things we hear a lot of are LINKS. Links are hugely important to getting pages to rank in Google and Bing. However, they’re the hardest thing to get right. I see people worrying about links... Read More
There is conflicting advice out there about the title of a page. On the one hand it’s clear that titles (and title tags) are essential to SEO: they should contain the keywords and keyword phrases users are typing into the search engines. On the... Read More
AKA: how to avoid getting banned by google adsense.
Short answer: you should get an adsense account when the online properties you are going to be using it on have at least 100 visitors a day among them.
I know this blogpost will likely not be read by those it needs to reach: newby online marketers who will sign up for adsense as soon as they create their first blogpost or hubpage. They will likely only read this post when they’re already banned from adsense. Unfortunately, by then it’s too late. Google is notoriously bad at letting people into their program that have already been banned once.
Now that I’ve made you all suitably scared, here’s the deal. Continue reading When should you get an google adsense account?
Marketing gets a bad rap these days. So does SEO. Marketing gets a bad reputation because it tries to sell what’s not worth buying, not to mention lying to us. SEO gets pulled down by the many people who use techniques meant to deceave the search engines about sites and pages. In both cases it’s not the profession which is flawed, but many of those who practice it. Is the marketeer to blame, or the company that creates bad products? Not all SEO is ‘black hat’ or spammy. Continue reading Online marketing and SEO with spiritual integrity
I’ve had several online conversations lately with people which have clarified my own position about online marketing. I have long had the policy that I am only putting energy into blogs, social networks, bookmarking services etc. if they have followed links. That is, other than twitter. I prefer blogs that are self hosted, but that’s not totally necessary.
Twitter is the exception, because at twitter there’s community. More: there’s a community of bloggers there. So twitter, while it doesn’t have followed links itself, is still a great place to combine promotion (getting to people) and search engine optimization. Lately another exception is facebook. But facebook is little work, because I post my tweets there (yes, twitter again). And of course if a conversation should start, I take the time to participate. Continue reading People or search engines? About priorities
I’d like to illustrate the power of links, and the power of google, a bit today.
I got a few links recently – on one lens this one link from an outside blog had the effect of:
One visitor from that blog – most likely the owner... Read More