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People or search engines? About priorities

by Katinka Hesselink on March 5, 2009

I’ve had several online conversations lately with people which have clarified my own position about online marketing. I have long had the policy that I am only putting energy into blogs, social networks, bookmarking services etc. if they have followed links. That is, other than twitter. I prefer blogs that are self hosted, but that’s [...]

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Reviewing AJ2008 some more – linkbuilding

by Katinka Hesselink on January 13, 2009

An SEO review is not complete without a look at links. Yesterday I tackled on-page SEO factors: what AJ can do on her lens to make it most likely the search engines know what it’s about, and which serps (seach engine result pages) it should show up in. However, in a competitive field like weight [...]

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SEO: low hanging fruit or going for your passion

by Katinka Hesselink on November 8, 2008

Generally speaking there are two ways to do squidoo well: Finding key words that are popular, but haven’t been covered by other websites and lenses yet Making excellent lenses on a subject you are really into – even though there may already be a lot of information out there on the topic The first is [...]

The effect of a link…

by Katinka Hesselink on September 11, 2008

I’d like to illustrate the power of links, and the power of google, a bit today. I got a few links recently – on one lens this one link from an outside blog had the effect of: One visitor from that blog – most likely the owner checking whether the link worked 10 visitors from [...]

Rel no follow in squidoo: links that count

by Katinka Hesselink on September 8, 2008

All lensmasters should know a bit about SEO (Search Engine Optimization). For this post I decided to get back to basics: what links within squidoo actually count towards your link popularity? In other words: which links will help your page be found by search engines like Google, Yahoo and Bing? For this post I simply [...]