by Katinka Hesselink on June 8, 2011
The lens doesn’t rank, but the squidu thread does. Let’s see how the blogpost does, shall we? It’s an often asked question: why did my lens / blog / hub suddenly lose traffic? I wrote a lens to answer that question: Why did I suddenly lose google traffic? The short answer? Probably nothing to do [...]
by Katinka Hesselink on June 7, 2011
I’m archiving my best Squidu posts here, for future reference. Adapting slightly in view of comments made there. A recent TED video made me realize just how far we’ve come from the days when search engine results were the same for everybody. There is not much we can do about it, unfortunately, but it’s still [...]
by Katinka Hesselink on February 28, 2011
I’ve been working on a post comparing Squidoo and hubpages for months now. It kept getting postponed, because Squidoo kept changing on me. In fact, most of my notes on the differences are now moot, because Squidoo has simply bridged the gap. They’ve finally set up granular categories – sure, there’s still lots of fine [...]
by Katinka Hesselink on January 9, 2011
ThrivingMom shares an excellent tip on keyword optimization on her blog. She writes: Time and time again I see posts on SquidU by lensmasters asking how to get traffic to their lens. They say they worked hard on a lens but aren’t seeing any organic (search engine) traffic at all. They want to know what [...]
by Katinka Hesselink on October 27, 2010
I’ve been watching Google for years, but this month things are different. They’re simply weird. Some of these changes are probably not new – merely new to the Dutch serps – but since they change the game of online promotion and Search Engine Optimization, I think they should be highlighted here. Two results per domain? [...]
by Katinka Hesselink on October 28, 2009
In this e-book I will share my knowledge and experience about online publishing, marketing and making money. There are roughly four aspects to this craft: putting content online, optimizing your content for search engines, promoting your content and making money off of it. I will help you figure out what kind of content you will [...]
by Katinka Hesselink on October 27, 2009
AKA: how to avoid getting banned by google adsense. Short answer: you should get an adsense account when the online properties you are going to be using it on have at least 100 visitors a day among them. I know this blogpost will likely not be read by those it needs to reach: newby online [...]
by Katinka Hesselink on October 26, 2009
Marketing gets a bad rap these days. So does SEO. Marketing gets a bad reputation because it tries to sell what’s not worth buying, not to mention lying to us. SEO gets pulled down by the many people who use techniques meant to deceave the search engines about sites and pages. In both cases it’s [...]
by Katinka Hesselink on May 14, 2009
Evelyn Saenz, one of my all time favorite lensmasters – because she makes just excellent lenses – is not really into SEO. I think she’s only just catching on (sorry Evelyn). Which makes her question relevant for a lot of people of course (what would a blogger do without newby questions?) She’s just discovered the [...]
by Katinka Hesselink on March 5, 2009
I’ve had several online conversations lately with people which have clarified my own position about online marketing. I have long had the policy that I am only putting energy into blogs, social networks, bookmarking services etc. if they have followed links. That is, other than twitter. I prefer blogs that are self hosted, but that’s [...]