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Proving our urgency as online publishers

by Katinka Hesselink on October 26, 2010

My brother said something wise the other day. He’s in training to become an actor, and said: one of the great things about being an artist is that you have to continually prove your urgency. He was right of course – but the principle is wider than that. As online publishers we too have to [...]

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Affiliate marketing and SEO

by Katinka Hesselink on May 20, 2010

lakeerieartists invited me to blog here, so I thought I’d check out her blog in more detail. It turns out, she’s already written about the most important things. She’s discussed: How to article (which can be big) Selling a Tangible Item (which makes me most affiliate income) Becoming an Authority (which gets you links and [...]

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Two online friends of mine asked (or got) advice by me recently about optimizing their blogspot (aka blogger) blogs. Blogspot is a much simpler platform than WordPress. WordPress has two types of pages: posts and pages. Blogger has only blogposts. WordPress has two ways to organize your posts: categories and tags (and an extra option [...]

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How to get your page / lens / blog indexed in google

by Katinka Hesselink on December 31, 2009

If there is one question that is often asked in the squidu forums, it’s this one: How can I get my lens indexed in google? Or, why hasn’t google indexed my lens yet? I always tell people the same thing: get links to your lens. Start blogging. At the same time I know that with [...]

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Tweaking the title tag for SEO

by Katinka Hesselink on November 5, 2009

There is conflicting advice out there about the title of a page. On the one hand it’s clear that titles (and title tags) are essential to SEO: they should contain the keywords and keyword phrases users are typing into the search engines. On the other hand, some people have reported pages losing rankings immediately after [...]

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Spiritually sound Internet Marketing – FREE e-book

by Katinka Hesselink on October 28, 2009

In this e-book I will share my knowledge and experience about online publishing, marketing and making money. There are roughly four aspects to this craft: putting content online, optimizing your content for search engines, promoting your content and making money off of it. I will help you figure out what kind of content you will [...]

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Search Engine Marketing Basics – 5 SEO Techniques

by Katinka Hesselink on October 23, 2009

There is a lot of misguided information about Search Engine optimization out there. Lately I have found myself summarizing the bare essentials several times. So here they are. It boils down to five steps:

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Optimizing tags on squidoo lenses

by Katinka Hesselink on May 14, 2009

Evelyn Saenz, one of my all time favorite lensmasters – because she makes just excellent lenses – is not really into SEO. I think she’s only just catching on (sorry Evelyn). Which makes her question relevant for a lot of people of course (what would a blogger do without newby questions?) She’s just discovered the [...]

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Rel no follow in squidoo: links that count

by Katinka Hesselink on September 8, 2008

All lensmasters should know a bit about SEO (Search Engine Optimization). For this post I decided to get back to basics: what links within squidoo actually count towards your link popularity? In other words: which links will help your page be found by search engines like Google, Yahoo and Bing? For this post I simply [...]