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Article marketing tips

On how to succeed on Squidoo, Hubpages, Wizzley and sites like them.

What the new google rel-nofollow policy means for squidoo

by Katinka Hesselink on June 9, 2009

There’s a new rel-nofollow policy out. Where it used to be that pagerank got distributed around all the followed links on a page, now it gets distributed around all the links on the page and what’s on rel-nofollow links just ‘evaporates’ as Matt Cuts puts it in the interview I linked to above. Matt Cuts [...]

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Optimizing tags on squidoo lenses

by Katinka Hesselink on May 14, 2009

Evelyn Saenz, one of my all time favorite lensmasters – because she makes just excellent lenses – is not really into SEO. I think she’s only just catching on (sorry Evelyn). Which makes her question relevant for a lot of people of course (what would a blogger do without newby questions?) She’s just discovered the [...]

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A story of a successful lens

by Katinka Hesselink on February 20, 2009

This is the story of a lens that gets most traffic. Today it gets, as you can see, about a hundred visitors a day. That’s enough for a permanent spot in the squidoo top 2000, and with people voting on it regularly it’s enough for a regular spot in the top 100 as well. It [...]

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Squidoo help lenses as linkbait

by Katinka Hesselink on February 9, 2009

Linkbait? Linkbait is material that is put online not to make money, but to get links. Then when the links are there, the page in question will just link to whatever commercial content the owner wants to have rank better. Inkserotica and AJ got into a discussion about how little lensrank squidoo help lenses usually [...]

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Reviewing AJ2008 some more – linkbuilding

by Katinka Hesselink on January 13, 2009

An SEO review is not complete without a look at links. Yesterday I tackled on-page SEO factors: what AJ can do on her lens to make it most likely the search engines know what it’s about, and which serps (seach engine result pages) it should show up in. However, in a competitive field like weight [...]

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SEO review – weight loss lens pulled apart

by Katinka Hesselink on January 12, 2009

AJ2008 made this lens in a self professed SEO experiment, and from my later conversation with her (through twitter and e-mail) she asked such good questions that I just had to ask her if I could do this review of her lens about weight loss. She graciously said yes (though I’m sure she’s wondering what [...]

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Pick your primary tag – get into the squidoo directory…

by Katinka Hesselink on November 27, 2008

In his post about the best squidoo lens directories, thefluffanutta gave a few hints about how lenses get shown in his own squidoo directory. He had done a post about how to pick the best primary tag a few months ago, but not until I read this latest post did it finally click for me… [...]

Online promotion: directories, blogs, forums?

by Katinka Hesselink on October 6, 2008

To be a successful lensmaster you have to create various skill sets for yourself. One is, obviously, to create great lenses. The other skill is somewhat illusive: how do you get traffic to those bundles of joy? One way is to call attention to your lenses on squidoo itself. That’s what the forums are for. [...]

Alternatives to lensrolling: ways to make friends on squidoo

by Katinka Hesselink on September 19, 2008

Brenda asked about lensrolling. I have to admit: I’m not one to do a lot of lensrolling myself. I used to lensroll my own lenses to all my other lenses, but I’ve stopped doing that as you could see on my newest lenses. Instead use the featured lenses module to link out to relevant lensographies [...]

The effect of a link…

by Katinka Hesselink on September 11, 2008

I’d like to illustrate the power of links, and the power of google, a bit today. I got a few links recently – on one lens this one link from an outside blog had the effect of: One visitor from that blog – most likely the owner checking whether the link worked 10 visitors from [...]