by Katinka Hesselink on March 5, 2009
I’ve had several online conversations lately with people which have clarified my own position about online marketing. I have long had the policy that I am only putting energy into blogs, social networks, bookmarking services etc. if they have followed links. That is, other than twitter. I prefer blogs that are self hosted, but that’s [...]
by Katinka Hesselink on February 5, 2009
What ranks well MUST have a better link profile than what doesn’t? Right? Wrong! I came across this misconception on some squidoo blog or other. One of the ways to find relevant pages to get links from is to just Google that phrase in Google and ask links off everybody who ranks in the top [...]
by Katinka Hesselink on January 13, 2009
An SEO review is not complete without a look at links. Yesterday I tackled on-page SEO factors: what AJ can do on her lens to make it most likely the search engines know what it’s about, and which serps (seach engine result pages) it should show up in. However, in a competitive field like weight [...]
by Katinka Hesselink on January 12, 2009
AJ2008 made this lens in a self professed SEO experiment, and from my later conversation with her (through twitter and e-mail) she asked such good questions that I just had to ask her if I could do this review of her lens about weight loss. She graciously said yes (though I’m sure she’s wondering what [...]
by Katinka Hesselink on November 8, 2008
Generally speaking there are two ways to do squidoo well: Finding key words that are popular, but haven’t been covered by other websites and lenses yet Making excellent lenses on a subject you are really into – even though there may already be a lot of information out there on the topic The first is [...]
by Katinka Hesselink on November 6, 2008
I just had to say this. Trying to dispel a myth here. It is NO use to submit your squidoo lens (or blog or website) in google. It is a waste of time. I don’t know about yahoo and MSN, perhaps submitting your lens (or website or blog) there gets it traffic, but in google [...]
by Katinka Hesselink on October 6, 2008
To be a successful lensmaster you have to create various skill sets for yourself. One is, obviously, to create great lenses. The other skill is somewhat illusive: how do you get traffic to those bundles of joy? One way is to call attention to your lenses on squidoo itself. That’s what the forums are for. [...]
by Katinka Hesselink on September 11, 2008
I’d like to illustrate the power of links, and the power of google, a bit today. I got a few links recently – on one lens this one link from an outside blog had the effect of: One visitor from that blog – most likely the owner checking whether the link worked 10 visitors from [...]
by Katinka Hesselink on September 8, 2008
All lensmasters should know a bit about SEO (Search Engine Optimization). For this post I decided to get back to basics: what links within squidoo actually count towards your link popularity? In other words: which links will help your page be found by search engines like Google, Yahoo and Bing? For this post I simply [...]