by Katinka Hesselink on June 7, 2011
I’m archiving my best Squidu posts here, for future reference. Adapting slightly in view of comments made there. A recent TED video made me realize just how far we’ve come from the days when search engine results were the same for everybody. There is not much we can do about it, unfortunately, but it’s still [...]
by Katinka Hesselink on May 16, 2011
I’ve been posting about this on twitter, facebook on squidu, but for those of you who don’t follow me on either – or where I get filtered out for whatever reason… Here’s a TED video that illustrates just how different my Google results are from yours. Or in other words: how the internet is no [...]
by Katinka Hesselink on February 28, 2011
I’ve been working on a post comparing Squidoo and hubpages for months now. It kept getting postponed, because Squidoo kept changing on me. In fact, most of my notes on the differences are now moot, because Squidoo has simply bridged the gap. They’ve finally set up granular categories – sure, there’s still lots of fine [...]
by Katinka Hesselink on February 15, 2011
Dinesh (aka Jhangora) asked this question on one of my lenses: “I noticed that successful lensmasters like you and Tipi interlink their lenses a lot. I read online that this type of silo structure does not work. Does it work?” I had to look ‘silo structure’ up. It’s a term like link-wheel: meant to help [...]
by Katinka Hesselink on January 9, 2011
ThrivingMom shares an excellent tip on keyword optimization on her blog. She writes: Time and time again I see posts on SquidU by lensmasters asking how to get traffic to their lens. They say they worked hard on a lens but aren’t seeing any organic (search engine) traffic at all. They want to know what [...]
by Katinka Hesselink on November 19, 2010
When you are trying to make a living online, one of the things we hear a lot of are LINKS. Links are hugely important to getting pages to rank in Google and Bing. However, they’re the hardest thing to get right. I see people worrying about links a lot in the forums and get questions [...]
by Katinka Hesselink on October 27, 2010
I’ve been watching Google for years, but this month things are different. They’re simply weird. Some of these changes are probably not new – merely new to the Dutch serps – but since they change the game of online promotion and Search Engine Optimization, I think they should be highlighted here. Two results per domain? [...]
by Katinka Hesselink on October 26, 2010
My brother said something wise the other day. He’s in training to become an actor, and said: one of the great things about being an artist is that you have to continually prove your urgency. He was right of course – but the principle is wider than that. As online publishers we too have to [...]
by Katinka Hesselink on May 9, 2010
NOTE: in the coming month, squidoo will be changing their nofollow policy. I’ve been thinking about Squidoo and SEO lately. Well, what else is new, right? Turns out I’m not the only one. One of the issues is that there are quite a few useful modules where squidoo nofollows links, though you’d expect the links [...]
by Katinka Hesselink on March 18, 2010
Two online friends of mine asked (or got) advice by me recently about optimizing their blogspot (aka blogger) blogs. Blogspot is a much simpler platform than WordPress. WordPress has two types of pages: posts and pages. Blogger has only blogposts. WordPress has two ways to organize your posts: categories and tags (and an extra option [...]