Time and time again I see posts on SquidU by lensmasters asking how to get traffic to their lens. They say they worked hard on a lens but aren’t seeing any organic (search engine) traffic at all. They want to know what they’re doing wrong and how to fix it. This post is going to tell you how to do that.
I’ve had at least 15 lenses that based off of keyword research should have been performing well, but instead were failing miserably. I couldn’t figure out what was wrong. Here is an example of one of my own failing lenses:
It’s to use Google’s keyword tool, not to research keywords, but to see what Google thinks your page is about…
Great tip for those who don’t automatically stick to a topic when creating a lens, hub or blogpost.