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Squidoo help lenses as linkbait

by Katinka Hesselink on February 9, 2009

Linkbait? Linkbait is material that is put online not to make money, but to get links. Then when the links are there, the page in question will just link to whatever commercial content the owner wants to have rank better.

Inkserotica and AJ got into a discussion about how little lensrank squidoo help lenses usually have (especially in the long run). AJ felt that just didn’t do justice to the permanent contribution to the squidoo community those lenses make.

She has a point – but then again I have three squidoo help lenses in the top 2000 right now. I don’t expect the last one to stay in there though. I also have several squidoo help lenses that have lensranks higher than 50000.

But aside from lensrank, and traffic, there are other things worth having online: links is one of them. The topic should be familiar by now. More links = more traffic.

We usually think of links as links to our specific lenses. And those are very important. But links to our profile also count. And guess what: if your lens gets featured somewhere, one step away is a link to your profile.

So AJ: your squidoo help lens may linger at the bottom of your lenslist, but that doesn’t mean it is useless to you.

[Of course from a spiritual perspective we just shouldn't care, should we? But I guess I do too...]

{ 5 comments }

AJ February 9, 2009 at 11:10 am

Ah Katinka, you are so wise! I had not thought of it that way.

It is such a pity though, it is (I am told) such a helpful lens and I even had one new Lensmaster visit and comment that he wished he had read Squid Etiquette BEFORE he posted a comment in the SquidU forum that almost lost him friends before he had made them!!!

However, although I know that this is a lens that is hard to put good relevant links on to get clickouts, I do sometimes wonder if it has been dinged, because the amount of traffic and clickouts are far greater than some of my other lenses that are higher ranked. I guess we never really will work out what counts the most towards lensrank will we :o(

spirituality February 9, 2009 at 12:29 pm

You could just ask for a blessing :)

I don’t think it would be dinged. Why would it, it’s not spammy. But you are so active on squidu that perhaps your other lenses are getting blessed on so regular a basis that the old blessings on that one don’t count. Or something.

Tony February 9, 2009 at 3:49 pm

katinka has a point, maybe it’s not that your lens has been dinged, more that others might have been blessed. You never know…

However there has been a spate of dinging going on from what I hear, some of it sounding fairly malicious in nature.

mulberry February 9, 2009 at 3:51 pm

I agree, no lens, especially a useful one, is a waste. Whether it’s the links it provides, the reputation it builds, or whatever.

In other businesses I have learned that you have money earning projects/programs and then others that aren’t although they may be necessary or good. The money makers exist in part to support the other good work you do. For instance, a hospital may run a cardiac program that’s useful as well as profitable. They may also run a day program for elderly patients that may COST them money without being profitable. The cardiac program (as well as other profitable programs) will support it. It may not earn a great deal of revenue directly but it does establish a reputation, trust, a following, a useful service, and more.

Maybe the same logic applies here.

katinka - spiritual February 10, 2009 at 5:29 am

Mulberry: great point.

Tony: by dinging you mean giving one star ratings? That would actually give the lens a lensrank boost! (though obviously a small one).

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