In this e-book I will share my knowledge and experience about online publishing, marketing and making money. There are roughly four aspects to this craft: putting content online, optimizing your content for search engines, promoting your content and making money off of it. I will help you figure out what kind of content you will be focusing on and where you can publish it. I will share the ways to create an online audience that have worked for me. You will learn all of this in a way that is both honest and direct, and sustainable long term.
Each chapter starts with a few of the ‘Lessons learned about surviving online’ that you should keep in mind while reading that chapter. At the end of the e-book you will find a list of terminology used in this e-book.
To get an idea of the ever changing nature of the Internet, I’ll be starting out with sharing my own story of online publishing. Like many of my generation, it started as a hobby for me.
Table of content
My internet story 6
Where to publish your content 8
Lessons learned about surviving online 9
Static HTML: any webhost, free or otherwise 9
Squidoo and Hubpages 10
Blogs 12
Blogger = Blogspot 12
Wordpress 13
Vox 13
Squidtop and Crabbysbeach 14
Optimizing your content for search engines 15
Lessons learned about surviving online 15
Finding your niche(s) – aka keyword research 17
What are keywords? 17
More about choosing your URL 18
Key Phrases – collections of keywords 18
Checking the competition 18
Tags on squidoo and hubpages 19
What are people looking for online? 20
Making a great title 21
Technical terminology 22
What’s the competition? 23
The importance of statistics in keyword research 23
Squidoo helps with keyword research 25
Hubpages and statistics 25
Blogs and statistics 26
To the next level: allinanchor and allintitle 27
An example: a weight loss lens 28
Promotion and getting links 32
Lessons learned about surviving online 32
The advantages of being slow – my approach to marketing online 35
Internal Squidoo Links 36
Linking OUT – within and outside squidoo 37
Internal Hubpages links 38
Building links – the rel no follow tag 39
Places to get links 41
Getting links from on topic link lists 42
Deeplinks versus index links 43
Lensographies and Hubographies 43
So where do you get the links and how do you go about it? 44
Getting links from blogs 45
Summing up: how to get links 45
Promotion versus getting links 46
Free online promotion 46
On topic forums 48
A question about tags 49
Online promotion: directories, blogs, forums? 49
Make great content FIRST 53
Twitter 54
Useful twitter tools 55
The value of promotion – a poetic example 56
Making money online 57
So, now that I’ve got traffic, how do I get sales? 58
About self knowledge and the willingness to learn 59
So where’s the spiritual in all this? 61
Extras 62
Introduction into Search Engine Optimization 62
Emphasized text: headings, titles etc. 63
Links 64
Google Pagerank (PR) 6
Emphasized text in general 65
Title and description meta tags 65
Keyword Over Optimization 66
Tools on the job: firefox 68
Terminology 70
Online resources 72
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Great E-book, thank you very much for it.