My squidoo income is still mainly lensrank. However, I’ve recently come to earn about 20% of my squidoo income off actual sales. Looking at those statistics, I come to two conclusions about what sells:
- Go really NICHE. I’ve got some low traffic lenses that are very specific where the sales equal those of top traffic lenses made specifically for sales.
- Make lenses about something you think will sell. Do the research. My top ranking lenses that also sell (great combination) were all made specifically for product sales.
Note that in case of the top lenses: excepting one they all sell less than I’m likely to get off lensrank. This clearly means I haven’t found any pot of gold yet. It does mean that selling through the amazon module (instead of your own amazon links) has one great advantage: your lensrank will go up and might jump a tier when you sell something.
BTW: the reason that I don’t have amazon links is purely because converting checks into money is too expensive a proposition at this point – perhaps because I’m in The Netherlands. The lensrank thing however is one reason why I’m not all that sorry to not have my own amazon links.