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Spiritually sound Internet Marketing – FREE e-book

by Spiritual Marketing on October 28, 2009

In this e-book I will share my knowledge and experience about online publishing, marketing and making money. There are roughly four aspects to this craft: putting content online, optimizing your content for search engines, promoting your content and making money off of it. I will help you figure out what kind of content you will be focusing on and where you can publish it. I will share the ways to create an online audience that have worked for me. You will learn all of this in a way that is both honest and direct, and sustainable long term. [click to continue…]

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Should I have a seperate blog of each squidoo lens?

by Spiritual Marketing on February 25, 2010

From the searches that get people to this blog :

Should I have a seperate blog of each squidoo lens?

Good question. As usual I’m going to give you the quick answer first:

Have a blog for each NICHE you have squidoo lenses (or hubs on hubpages) about.

The problem comes next: how are you going to make sure that blog is getting found by search engines? There are three methods:

  1. Interlink all your blogs – and have each point only to the lenses in that niche
    I don’t do this. My niche blogs link ONLY to niche pages, whether lenses, hubs or article pages.
  2. Put your free blogs on domains that are so well interlinked within, and already ranking in the serps, that you don’t need to promote your blog. Vox and existing niche nings are examples of this.
  3. Make a link wheel for each topic you have lenses about: niche blogs on blogger, vox, wordpress.com etc. Each interlinking, each linking back to your squidoo lenses and other (paying) online properties.

Or of course… Make one blog for all your lenses and promote it in the squidoo network.

Whatever you do: if you are going to make a blog ONLY about squidoo lenses, do NOT host it on blogger or wordpress. They may just ban you for linking out to only one domain. Instead put your blog on one of the squidoo blogging platforms.

The advantages of having several interlinked niche blogs:

  • They all get link leverage & google will likely smile on the lenses you link to.
  • You tap into the links existing domains have to promote your own stuff.
  • You tap into existing AUDIENCE on those hubs. Blogging on Vox for instance means reaching the audience of Vox bloggers in that niche. Audience = people = good

The disadvantages of having several interlinked niche blogs:

  • Spreading yourself too thin: You have less chance of developing a longer term relationship with people in a niche if you are not consistent in where your best content is being posted. How will people find you? How can they keep up with the genuine great stuff you keep producing if you are publishing it on several platforms?
  • How will you have time to create genuine great stuff if you ARE spreading yourself thin?

These are questions each online marketeer has to figure out for themselves.

Back to the original question:

Should I have a seperate blog of each squidoo lens?

One answer:

If you stick to one niche, you will only need one main blog to accompany it, however many lenses you make.

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Pagerank sculpting: putting rel-nofollow in your own links- DON’T

February 24, 2010

Misinformation about SEO always ticks me off. It’s usually simply old information being recycled because the people involved don’t keep up with the SEO blogs.
In her latest post, AJ said:
The link back from the Tiger Clipart lens to the Year of the Tiger lens has been changed to “no follow”.
The reason she does that is [...]

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Link wheels – getting yourself links & $$$

February 21, 2010

Alright: spam alert. This tactic can seriously cross the boundary between creating original content that adds something to the web & content that is only there to make your other content rank.
That said, building links is part of any web publishing business. And looking at the backlinks to Katinka Hesselink the other day, I was [...]

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Thematic or Thesis – choosing a WordPress Theme

February 19, 2010

This blog is made on WordPress, using the Thematic Theme. Thematic comes with 13 widget ready areas (most of which you’ll never use), is coded well for SEO and flexibility of design etc. All that is why I started using it about a year ago, and yet I’m leaving it behind…
Thematic is a Theme Framework. [...]

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Reciprocal linking devils…

January 10, 2010

One of the spooks new online publishers get thrown at them a lot is the reciprocal linking scheme devil. Let’s start with what google says about it:
Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your [...]

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Advantages and disadvantages of having several squidoo accounts

January 4, 2010

I’ve recently set up a second squidoo account and in this post I’ll share the advantages and disadvantages.
But why would you want a second squidoo account in the first place? I found that managing 300 lenses in one account became an administrative problem. Even using labels on the dashboard, it was just getting hard to [...]

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How to get your page / lens / blog indexed in google

December 31, 2009

If there is one question that is often asked in the squidu forums, it’s this one: How can I get my lens indexed in google? Or, why hasn’t google indexed my lens yet?
I always tell people the same thing: get links to your lens. Start blogging. At the same time I know that with [...]

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Clean up after the holidays: page speed and more

December 28, 2009

Christmas is gone and online marketing is getting back to normal. Time to start thinking about some maintenance issues. This is the time to:

Check your stats
Look at page speed
Check your tags
Delete outdated info and offers

Let’s look at each of those in more detail.

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Some more traffic statistics on successful squidoo lenses

November 21, 2009

I was asked, as part of my new squidoo SEO Mentor role, to make a lens about the statistics of my squidoo lenses. I am, despite my training as a math teacher, not really very faithful in keeping track of stats. I have in the past, but it taught me very little. Traffic is only [...]

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Tweaking the title tag for SEO

November 5, 2009

There is conflicting advice out there about the title of a page. On the one hand it’s clear that titles (and title tags) are essential to SEO: they should contain the keywords and keyword phrases users are typing into the search engines. On the other hand, some people have reported pages losing rankings immediately after [...]

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